Marketing Business

URBAN OUTFITTERS CONTINUING CASE STUDY MARKETING A BUSINESS launch to Business (BUS 100) 1. rationalize why Sears or Wal-Mart can non effectively render a voguish counterculture ascertain. chic counterculture is about being rum or different, perhaps leaving against the norms of society. I believe the author why Wal-Mart or Sears can non effectively create a trendy counterculture understand is because both of these shut up either on high sight low attain margin or they sell massed produced items that appeal to the ecumenic public. When merchandising volume one would want to go with the culture not against it. These two stores are mainstream, counterculture is opposite of what they have. I think that stores similar Wal-Mart and Searss structure & business model is to appeal to the masses, so for this background alienating some(prenominal) group is not in the outperform interest of the business. Businesses that can afford t o have a trendy counterculture image normally are smaller and can cater to a specific group like urban-Outfitters. Sears and Wal-Mart may never accurately target a determine trade much(prenominal) as the niche held by Urban-Outfitters because their stores are not specifically located for any niche in particular.

Thus, they cannot accurately narrow to a merchandise niche and create exclusivity which are the winder foundations applied by Urban-Outfitters. For that causality the created scarcity and resultant pray increases Urban-Outfitters popularity and demand in the niche market place (Dalgic, 2006). 2. Cou ld the unsound box stores sell merchandise ! uniform to Urban Outfitters? Explain your answer. The big box stores could sell merchandise identical to Urban-Outfitters moreover they may never achieve a similar market impact and sales volume. The big box stores are wallop scale stores with a large number of market niches and ordinarily part of a chain. Unlike Urban-Outfitters that offer a fantastic shop experience and small quantities of merchandise...If you want to get a salutary essay, order it on our website: BestEssayCheap.com

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