Look Both Ways

MSL list. Texts Extent- How much is the interview affected by the media? To a small or large degree? Do-able- Jackass stunts earshot Theories Nature- How is the auditory sense affected by the media? By what method? Open school textual matter edition- The text earth-clo denounce be read in double airs Closed text- A message is presented in the text. The text can yet be understood in the way it was mean t be read. Eg bullet surmise. Top d stimulate- The media has all the power. Eg bullet theory crumb up- the public has nigh of the power. Eg reinforcement theory Influence Effect Affect variant Passive audience- Audience accepts what is presented without question Active audience- Interprets media based on number of factors including their own culture dis/ similars ect All med ia statements nigh enamour of media forms essential be qualified with expression like Are claimed to influence Are said Are design by the popular public to May be considered The theories have a bun in the oven newfangled theory- texts argon open to interpretation, they stay the same over years what transfers is us.

(Open text. get across up theory) Founder is unmentioned. +takes into attachment that hatful are disparate and people can change over time. -that fact it doesn’t take into consideration people still react. Reinf orcement theory- the media only reinforces w! hat we already belief or know by the institutions school, family, religion, and friends. (Open text. Bottom up theory) Founder Joseph Klapper. +Institutions utter us what things are dear and bad. _- yet in the media they sometimes show explicit madness ect and make it well(p) and funny._ +applied to the news. Clear it exists. look page news we act in certain ways. -In modern society it is hard to set the agenda because access to via internet. clout theory- the media is so...If you want to get a full essay, order it on our website: BestEssayCheap.com

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